Newspapers used to provide strong Unique Value to their readers. No longer is that necessarily the case. Here is why.
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Posts tagged as:
user payment
There has been a lot of discussion about The New York Times’ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.
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Here is an excellent overview of how 34 publishers charge for content in different ways, presented by content manager Alistair Bruce from MSN UK.
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Wired just joined Sports Illustrated and Bonnier in presenting their vision of how a magazine might look in a digital version. Check the three demos: Is this the future of digital publishing
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How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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What really makes people willing to pay for digital content? My answer: The product must provide Unique Value by fullfilling at least one of five uniqueness attributes. Here they are.
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A majority of consumers may be willing to pay for online news, according to a new survey. However, they will not give more than a few dollars per month.
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Here are the 5 most popular online media links I have shared on Twitter last week. Topics include: Covering election nights, how to make readers pay for news and Apple’s iTablet.
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Realizing that advertising income is no longer sufficient to pay for journalism, news sites managers are looking for ways to get users to foot part of the bill. Here are two different approaches.
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