There is a wonderful world of new digital platforms to explore for media companies. But don’t forget to take care of the necessary prerequisites.
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newspapers
Media companies are fighting to be among the first to offer paid news apps on iPad. But most of them are based on a print paradigm. When will we see the first revolutionary second generation digital media app?
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Media manager? Here are some articles I have found to be particularly useful to read about the new iPad.
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Newspapers used to provide strong Unique Value to their readers. No longer is that necessarily the case. Here is why.
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There has been a lot of discussion about The New York Times’ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.
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Here is an excellent overview of how 34 publishers charge for content in different ways, presented by content manager Alistair Bruce from MSN UK.
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How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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Numerous technology writers have called Apple’s iPad launch a Kindle killer. That may not automatically be so. Here are some reasons why.
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What really makes people willing to pay for digital content? My answer: The product must provide Unique Value by fullfilling at least one of five uniqueness attributes. Here they are.
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