Exploring digital media trends
Video is an essential tool for online journalism today. But rather than make a separate TV section, news sites should integrate videos as part of the relevant content, says Stephen Dunn, head of technology strategy at The Guardian. In this interview from Beet.TV he explains how The Guardian uses video on its site
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Newspapers used to provide strong Unique Value to their readers. No longer is that necessarily the case. Here is why.
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There has been a lot of discussion about The New York Times’ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.
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For journalists Apple’s iPad is great news. Just imagine how you can tell your stories in new ways. For the business people in media companies, however, life gets even tougher. How to make money on this new device?
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How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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What really makes people willing to pay for digital content? My answer: The product must provide Unique Value by fullfilling at least one of five uniqueness attributes. Here they are.
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A majority of consumers may be willing to pay for online news, according to a new survey. However, they will not give more than a few dollars per month.
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