The Times has put a wall around all its content while The Guardian invites everyone to republish their articles. It is two completely different strategies. Can both be winners?
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Posts tagged as:
news
User payment, the tablet revolution and more clever advertising solutions. Those are some of the digital media trends that are putting their mark on 2010.
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News has become a commodity – with basically the same stories everywhere. How to differentiate yourself? One way is to excel in adding context and relevance around the stories. Here are some tools to help you.
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Video is an essential tool for online journalism today. But rather than make a separate TV section, news sites should integrate videos as part of the relevant content, says Stephen Dunn, head of technology strategy at The Guardian. In this interview from Beet.TV he explains how The Guardian uses video on its site
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Newspapers used to provide strong Unique Value to their readers. No longer is that necessarily the case. Here is why.
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There has been a lot of discussion about The New York Times’ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.
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For journalists Apple’s iPad is great news. Just imagine how you can tell your stories in new ways. For the business people in media companies, however, life gets even tougher. How to make money on this new device?
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How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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