Newspapers used to provide strong Unique Value to their readers. No longer is that necessarily the case. Here is why.
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Posts tagged as:
media
There has been a lot of discussion about The New York Times’ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.
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Here is an excellent overview of how 34 publishers charge for content in different ways, presented by content manager Alistair Bruce from MSN UK.
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For journalists Apple’s iPad is great news. Just imagine how you can tell your stories in new ways. For the business people in media companies, however, life gets even tougher. How to make money on this new device?
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How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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What really makes people willing to pay for digital content? My answer: The product must provide Unique Value by fullfilling at least one of five uniqueness attributes. Here they are.
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Will there be a digital future for magazine? Time Inc thinks so and has developed an exciting demo of how an interactive magazine might work on a full-color touch screen tablet.
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