How can media companies measure the value of content? Is editorial quality the only aspect? Or should they look at it from a pure commercial viewpoint?
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digital future
What could Apple do if it really wanted to revolutionize the media market? Here is one option.
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In no other country in the world people read as many newspapers as in Norway. Now readership numbers show a dramatic drop.
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From almost zero market share in january to 14,6 per cent in September: Android phones are picking up very fast in news consumption in Norway.
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Media companies face a critical choice as they struggle to introduce user payment for digital content:
Should they introduce separate products for each new platform, such as iPad, or try to sell a cross-platform subscription?
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What creates the greatest value for users? Professional editors’ careful selection of content from one source or sophisticated aggregation services picking relevant sources from numerous sources?
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The Times has put a wall around all its content while The Guardian invites everyone to republish their articles. It is two completely different strategies. Can both be winners?
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I love reading books – and when it is time for vacation it becomes a major pleasure. But rarely do I now read books in my own language: Norwegian. The reason is simple: Only a few of them are available for e-readers!
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User payment, the tablet revolution and more clever advertising solutions. Those are some of the digital media trends that are putting their mark on 2010.
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