How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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Posts tagged as:
digital future
Numerous technology writers have called Apple’s iPad launch a Kindle killer. That may not automatically be so. Here are some reasons why.
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With all the speculation about the coming Apple Tablet: What Apple really is looking for is a new revenue stream from the publishing industry. That is the claim of Ben Kunz in this interesting video.
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Will there be a digital future for magazine? Time Inc thinks so and has developed an exciting demo of how an interactive magazine might work on a full-color touch screen tablet.
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There is a revolution going on, both with regard to video content and the use of smart phones. Soon video content will be created for small screens first and then later adjusted for bigger formats, predits Adobe’s CTO Kevin Lynch.
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A majority of consumers may be willing to pay for online news, according to a new survey. However, they will not give more than a few dollars per month.
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For an in-depth look at how Google look at what is happening in the online world: Here is an excellent interview with Google’s CEO Eric Schmidt.
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