How can media companies measure the value of content? Is editorial quality the only aspect? Or should they look at it from a pure commercial viewpoint?
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Media companies can only succeed in charging users for content if they provide unique value. Here are examples of how some sites try to achieve this.
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What could Apple do if it really wanted to revolutionize the media market? Here is one option.
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Media companies face a critical choice as they struggle to introduce user payment for digital content:
Should they introduce separate products for each new platform, such as iPad, or try to sell a cross-platform subscription?
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What creates the greatest value for users? Professional editors’ careful selection of content from one source or sophisticated aggregation services picking relevant sources from numerous sources?
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The Times has put a wall around all its content while The Guardian invites everyone to republish their articles. It is two completely different strategies. Can both be winners?
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The digital version of The Times is now behind a paywall. Readership will drop, for sure. But will owner Rupert Murdoch still be the winner?
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In digital media journalism and technology is being strongly connected to each other. Here is a tech survival guide for the digital journalist – with all the tech terms you should know to stay on top.
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Two completely different perspectives on the future of publishing: One is depressive, pointing out everything that is going in the wrong direction. The other perspective only sees opportunities. Check out this inspiring video from the publishing house DorlingKindersley.
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Content needs to be free to succeed! Not as in gratis, but free to travel everywhere the users are. That’s the essence of a very interesting report from Razorfish. The report offers valuable advice to media companies.
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