Posts tagged as:

content

What creates the greatest value for users? Professional editors’ careful selection of content from one source or sophisticated aggregation services picking relevant sources from numerous sources?

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The Times has put a wall around all its content while The Guardian invites everyone to republish their articles. It is two completely different strategies. Can both be winners?

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The Times behind a paywall: Can Rupert Murdoch win?

by John Einar Sandvand on July 10, 2010 · 7 comments

The digital version of The Times is now behind a paywall. Readership will drop, for sure. But will owner Rupert Murdoch still be the winner?

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In digital media journalism and technology is being strongly connected to each other. Here is a tech survival guide for the digital journalist – with all the tech terms you should know to stay on top.

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The future of publishing

by John Einar Sandvand on June 15, 2010 · 3 comments

Two completely different perspectives on the future of publishing: One is depressive, pointing out everything that is going in the wrong direction. The other perspective only sees opportunities.  Check out this inspiring video from the publishing house DorlingKindersley.

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How to succeed in publishing digital content

by John Einar Sandvand on June 12, 2010 · 7 comments

Content needs to be free to succeed! Not as in gratis, but free to travel everywhere the users are. That’s the essence of a very interesting report from Razorfish. The report offers valuable advice to media companies.

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Web 3.0: Understanding the semantic web

by John Einar Sandvand on May 10, 2010 · 4 comments

The semantic web has become somewhat of a buzz word for what has been labelled web 3.0. But what is it? Here is a very instructive and entertaining video presenting you with the basics of this extremely important topic.

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Repackaging content for new products

by John Einar Sandvand on April 30, 2010 · 1 comment

There is a wonderful world of new digital platforms to explore for media companies. But don’t forget to take care of the necessary prerequisites.

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Tools to create relevant context to content

by John Einar Sandvand on April 13, 2010 · 3 comments

News has become a commodity – with basically the same stories everywhere. How to differentiate yourself? One way is to excel in adding context and relevance around the stories. Here are some tools to help you.

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How The New York Times explains its new paywall

by John Einar Sandvand on February 23, 2010 · 0 comments

There has been a lot of discussion about The New York Times’ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.

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