There has been a lot of discussion about The New York Times’ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.
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Posts tagged as:
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Here is an excellent overview of how 34 publishers charge for content in different ways, presented by content manager Alistair Bruce from MSN UK.
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How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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With all the speculation about the coming Apple Tablet: What Apple really is looking for is a new revenue stream from the publishing industry. That is the claim of Ben Kunz in this interesting video.
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A majority of consumers may be willing to pay for online news, according to a new survey. However, they will not give more than a few dollars per month.
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I consume online news in four different ways. And I think any news site should make sure their content is good for all of them.
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Looking at the digital future: Here is a very interesting presentation by professor Jeffrey Cole, director of the USC Annenberg School’ Center for the Digital Future. The presentation was given at the Monaco Media Forum.
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