Magazines like Wired,  Sports Illustrated,  Bonnier and VIV Mag are rushing to present their vision of how a magazine might look on iPad or other digital platforms. Here are six of the demos: Is this the future of digital publishing? And which demo do you like the best?

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Driven by the introduction of  iPad, many publishers are now putting their best creative minds to think about how magazines can be published digitally in the best way. Publishers realize that just presenting a PDF version of their print magazine is no longer sufficient. Instead they need to find new and compelling ways of telling stories utilizing the opportunities presented by new technologies and platforms.

Here are some of the many demo videos that have been presented lately. More will be added later.

The first to present demo videos were Sports Illustrated and the Swedish media company Bonnier. Also Wired joined forces with Adobe in producing a prototype based on the platform agnostic Adobe Air. Adobe clearly hopes the prototype might be the basis for how other magazines can work on digital platforms as well.

Later a number of magazines have presented their visions for the future of digital magazines. They include VIV Mag, Interview Magazine and Marie Claire.

So what do you think? Is this the future of magazine publishing? Which of these demos do you like the best? Will users be willing to pay for magazines in these formats?

I would love to hear your thoughts on this.

The Sports Illustrated Demo

The Bonnier Demo

The VIV Demo

VIV Mag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo.

The Marie Claire Demo

Interview Magazine Demo

For a good overview of the current status of e-readers and the publishing industry I recommend Mashable’s article “Can E-readers and Tablets Save the News?”

There is a revolution going on, both with regard to video content and the use of smart phones. Soon video content  will be created for small screens first and then later adjusted for bigger formats, predits Adobe’s CTO Kevin Lynch in this video interview.

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I found this interview from Beet.TV very interesting.  Adobe‘s CTO Kevin Lynch gives his views about where video content is moving, particularly with regard to the fact that smart phones sales is outpacing PC sales.

Lynch points out that video content is exploding. Currently producers are struggling to find efficient ways to present the content on all kinds of platforms and in different formats. Adobe’s goal is to create a platform which work across all types of screens, says Lynch.

• Mobile internet usage will be biger than most people think
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Increasingly videos are being consumed on smart phones. Kevin Lynch predicts that we soon will see that video producers prepare their content for the small formats first. This is a total reversal of how it normally has been done so far. Typically producers think about larger formats first and then try to make it work on small screens. We will now see the opposite process more and more often as smart phones is developing into a major platform for videos.

- That is where more and more of the connetiveness is going and more people are engaging with content, Lynch says in the interview.