Five ways to build Unique Value for paid digital content

January 17, 2010

What really makes people willing to pay for digital content? My answer: The product must provide Unique Value by fullfilling at least one of five uniqueness attributes. Here they are.

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The next generation of media is already here

January 15, 2010

I came across this nice and interesting slideshow by Dan Calladine pointing out some of the ongoing trends in media consumption. It is worth flipping through.

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8 digital media trends to watch in 2010

January 14, 2010

User payment, e-reading and more clever advertising solutions. Those are some of the online media trends that will put their mark on 2010.

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The top 5 most popular posts of the year

December 20, 2009

As 2009 is coming to an end, it might be time to sum up a little bit. Here are the 5 posts which have been read my most people on BetaTales this year.

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Facts you should know about social media in Asia

December 15, 2009

The social media situation in Asia is very different from Europe and USA. Here are some very interesting facts and figures giving a good overview of who are the big players.

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How Norwegian news sites covered the Nobel peace prize ceremony

December 10, 2009

Almost all Norwegians followed today’s ceremony in which US president Barack Obama was awarded the Nobel peace prize. Here are snapshots of how 5 of the local news sites covered the live event.

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Teenage girl blogged about her painful road to death

December 4, 2009

The death of 18 year old Regine Hansen Stokke in Norway demonstrates in a tragic way the power of social media. For more than a year thousands of people have followed her blog about the fight against cancer – up to the day of her death.

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Making magazines digital: Here is the vision of Time Inc

December 2, 2009

Will there be a digital future for magazine? Time Inc thinks so and has developed an exciting demo of how an interactive magazine might work on a full-color touch screen tablet.

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Video content will be created for mobile first

November 28, 2009

There is a revolution going on, both with regard to video content and the use of smart phones. Soon video content will be created for small screens first and then later adjusted for bigger formats, predits Adobe’s CTO Kevin Lynch.

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Three simple rules for journalists in social media

November 17, 2009

Many media houses have spent a lot of time regulating how journalists can behave in Twitter and other social media. I think it is quite simple: Basically you only need three rules!

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