About BetaTales

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BetaTales author John Einar Sandvand presents digital media trends at the Media Trendy 2011 conference in Warsaw

BetaTales author John Einar Sandvand presents digital media trends at the Media Trendy 2011 conference in Warsaw

BetaTales is a blog exploring digital media trends – written by Norwegian editor John Einar Sandvand.

What will happen to my business? For years I worked in one of Norway’s largest newspapers, Aftenposten. I had a number of different positions, such as Asia correspondent, assistant managing editor, news reporter and assignment editor.

But the media business is being digitalized – and in 2006 I decided to dedicate my professional efforts to the future platforms of our business rather than sticking with the declining print product.

In BetaTales I try to grasp the powerful forces influencing the media business and the life of our readers. My goal is to be able to explain where we are heading.

Yet analyzing our digital world is not an exact science – and never will be. A blog exploring digital media trends is bound to be permanently in beta, explaining the name BetaTales. I am exploring, asking questions, searching for a road forward – but always with a question mark attached.

Professionally I now work as an editor and part of the senior management team at Media Norway Digital (“Media Norge” for the natives …). Media Norway is the owner of four of the major media houses in Norway: Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen. My job is to head a department responsible for developing joint digital services for the four web sites.  Together they see around 2 million unique visitors every week, which is significant in a country with 4,5 million people.

I am regularly invited to give presentations at conferences and seminars on topics like digital media trends, changes in the media landscape, user payment, etc.

BetaTales is a private experimental project and not affiliated with either Aftenposten or Media Norway.

You can connect to BetaTales – and me – several places:


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  • http://savethemedia.com Gina Chen

    Thanks for linking to my site. So cool to learn about yours. You have some good stuff here.

    – Gina

  • Vegard

    Hjertelig takk for strålende blogg om digitale medier!

    Men, huffa meg, John. I dag har du tillatt en fryktelig laaaaang spørreundersøkelse på bloggen din. Den er på mer enn ti sider med spørsmål som åpenbart er myntet på nordamerikansk publikum. Ikkje bra.

  • John Einar Sandvand

    Vegard,

    Your are right. The questionaire – from crowdscience.com – is just too long. I have removed it now – as hardly anyone managed to complete it.

    Thanks for your kindwords about the blog!

    John

  • http://www.LaptopComputers.org James Mowery

    Hello,

    I was wondering if you accept guest post for your blog. If you do, I would like to submit a few. You can see a sample of my work at LaptopComputers.org under the author James Mowery. I’ve also written for several high-profile blogs like Mashable, Performancing, and CMSWire. Thank you for your time.

    - James

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    Laptops are a great product to purchase and the Internet has helped create a market where you can buy them inexpensively. Thank You;).

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