What are the digital trends that will shape the media industry? I asked three digital media experts. Here are their answers.
I had the pleasure of talking to the board of executives at Schibsted Media Group recently about the big changes taking place in the digital landscape. As part of my preparation I asked three smart digital media observers to answer the following question:
- What are the three most important digital media trends right now that will shape the media industry over the next 3-5 years?
Here are their answers:
He then changed the course of his career – and since 2004 has been passionately involved with digital media. He is now the Asia Pacific director for 360 Digital Influence at Ogilvy – and a frequently used keynote speaker on social media.
Grzegorz Piechota is the president of International Newsmedia Marketing Association (INMA) in Europe.
One of the points he makes is how the older generation also will become digital.
“New devices like iPads seem to be much easier for the old generation to understand and to use. (Look at my parents-in-law.)”, he writes.
“Printed media used to think they had problems with the young readers, now watch out as their core readers are going finally to discover digital news, entertainment, communication, geolocation and e-commerce.”
“And you know — at least in developed countries the market of the old is much bigger than the market of the young, and it is going to be bigger and bigger.”
Grzegorz tweets at @forum4editors.
Nic Newman presents himself as a “digital consultant working on the future of journalism”. For many years he used to work for BBC, first in different editorial positions and then in charge of teams developing major web sites for the broadcasting corporation.
One of his points is how the use of videos create new ways of telling and distributing stories.
“Navigating the world of the web through video led gateways will shake up the old broadcasting elites and open a new wave of innovation on TV, PC, Tablet and mobile”, he writes.
He tweets at @nicnewman.
- Read also: 8 digital media trends that are shaping 2010