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	<title>Comments on: 8 digital media trends that are shaping 2010</title>
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	<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/</link>
	<description>Exploring digital media trends</description>
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		<title>By: Simple Observations &#8211; 8 digital media trends that are shaping 2010 [15Jul10] &#124; The Book</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-6918</link>
		<dc:creator>Simple Observations &#8211; 8 digital media trends that are shaping 2010 [15Jul10] &#124; The Book</dc:creator>
		<pubDate>Tue, 22 Feb 2011 20:43:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-6918</guid>
		<description>[...] Simple Observations &#8211; 8 digital media trends that are shaping 2010 [15Jul10]  Posted on August 25, 2010 by admin     Clipped from www.betatales.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Simple Observations &#8211; 8 digital media trends that are shaping 2010 [15Jul10]  Posted on August 25, 2010 by admin     Clipped from <a href="http://www.betatales.com" rel="nofollow">http://www.betatales.com</a> [...]</p>
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		<title>By: Digital trends that will put a strong mark on the media business &#124; BetaTales</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-6864</link>
		<dc:creator>Digital trends that will put a strong mark on the media business &#124; BetaTales</dc:creator>
		<pubDate>Wed, 19 Jan 2011 01:53:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-6864</guid>
		<description>[...] also: 8 digital media trends that are shaping 2010    //       [...]</description>
		<content:encoded><![CDATA[<p>[...] also: 8 digital media trends that are shaping 2010    //       [...]</p>
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		<title>By: The demise of a social community &#124; BetaTales</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-6779</link>
		<dc:creator>The demise of a social community &#124; BetaTales</dc:creator>
		<pubDate>Thu, 28 Oct 2010 19:34:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-6779</guid>
		<description>[...] This blog is about digital media trends. That includes trying to look into the future, for instance by identifying 8 digital media trends that are shaping 2010. [...]</description>
		<content:encoded><![CDATA[<p>[...] This blog is about digital media trends. That includes trying to look into the future, for instance by identifying 8 digital media trends that are shaping 2010. [...]</p>
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		<title>By: Digital trends that will shape the media industry &#124; BetaTales</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-6777</link>
		<dc:creator>Digital trends that will shape the media industry &#124; BetaTales</dc:creator>
		<pubDate>Mon, 25 Oct 2010 18:49:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-6777</guid>
		<description>[...] also: 8 digital media trends that are shaping 2010    //       [...]</description>
		<content:encoded><![CDATA[<p>[...] also: 8 digital media trends that are shaping 2010    //       [...]</p>
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		<title>By: John Einar Sandvand</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-6774</link>
		<dc:creator>John Einar Sandvand</dc:creator>
		<pubDate>Fri, 22 Oct 2010 19:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-6774</guid>
		<description>I guess you are thinking about the transformation from web to apps. In many ways apps are attempts to try to concentrate one one task at the time. 

I agree that the web as such may go through huge changes. At least we can say that Internet is taking many more forms than before. The web - as viewed through browsers- will no longer be as dominant. Instead we will connect through Internet in many more ways, including Internet being embedded in a number of physical products in different ways. 

However, I think we are still pretty far away from the &quot;dissolving of the web as we know it&quot;.  Am I wrong?</description>
		<content:encoded><![CDATA[<p>I guess you are thinking about the transformation from web to apps. In many ways apps are attempts to try to concentrate one one task at the time. </p>
<p>I agree that the web as such may go through huge changes. At least we can say that Internet is taking many more forms than before. The web &#8211; as viewed through browsers- will no longer be as dominant. Instead we will connect through Internet in many more ways, including Internet being embedded in a number of physical products in different ways. </p>
<p>However, I think we are still pretty far away from the &#8220;dissolving of the web as we know it&#8221;.  Am I wrong?</p>
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		<title>By: ialveberg</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-6773</link>
		<dc:creator>ialveberg</dc:creator>
		<pubDate>Tue, 19 Oct 2010 07:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-6773</guid>
		<description>Lets discuss this further, but I would prefer to understand first  what the underlying  consumer trends are, and then as you point out how techonogy and mediacompanies are following these trends. 

I believe the consumer trend we are seeing is the dissolving of the web as we know is. The Internet is very much alive, but the closed and aggregated web sites are just losing momentum. Consumers are no longer in awe of all they can find on the web, but rather want instant gratification - what they want, when they want it and where they want it.  This is what tech and media comapnies are trying to figure out. 
</description>
		<content:encoded><![CDATA[<p>Lets discuss this further, but I would prefer to understand first  what the underlying  consumer trends are, and then as you point out how techonogy and mediacompanies are following these trends. </p>
<p>I believe the consumer trend we are seeing is the dissolving of the web as we know is. The Internet is very much alive, but the closed and aggregated web sites are just losing momentum. Consumers are no longer in awe of all they can find on the web, but rather want instant gratification &#8211; what they want, when they want it and where they want it.  This is what tech and media comapnies are trying to figure out.</p>
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		<title>By: What the Explosion of Mobile Advertising Means for Pay-Per-Call — Affgoo</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-5919</link>
		<dc:creator>What the Explosion of Mobile Advertising Means for Pay-Per-Call — Affgoo</dc:creator>
		<pubDate>Tue, 27 Jul 2010 19:54:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-5919</guid>
		<description>[...] affected by the explosion in mobile and geo-location technology &#8211; including this July 15 article from BetaTales. Smart phones are rapidly and drastically changing the way people access the web, but they are also [...]</description>
		<content:encoded><![CDATA[<p>[...] affected by the explosion in mobile and geo-location technology &ndash; including this July 15 article from BetaTales. Smart phones are rapidly and drastically changing the way people access the web, but they are also [...]</p>
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		<title>By: Jason Spievak</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-5907</link>
		<dc:creator>Jason Spievak</dc:creator>
		<pubDate>Mon, 26 Jul 2010 16:52:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-5907</guid>
		<description>You are right about the trends and about the way smart phones are changing the way mobile users are accessing the web - and that&#039;s having a major impact on user expectations: first, how quickly and easily we should be able to get to and navigate the web from our phones (and it is never fast enough) and second, what we expect to be able to do when we get there (for example, use our handsets to &quot;click to call&quot; from the web if we choose to).  And just as geo-location enables exciting new forms of mobile news delivery, it also empowers merchants with performance based advertising opportunities that lets them track and measure the effectiveness of their advertising investment.  This speaks to your point about new ad models becoming increasingly important.  Right now, online ad dollars are pouring into the performance model, which works extremely well with mobile as click-to-call and pay-per-call services allow customers to connect directly with merchants, and merchants can easily track and pay for that highly qualified traffic.  These are people who want to get in touch with a business perhaps to buy something, visit the store or learn more about a product, and they may well be right around the corner.</description>
		<content:encoded><![CDATA[<p>You are right about the trends and about the way smart phones are changing the way mobile users are accessing the web &#8211; and that&#8217;s having a major impact on user expectations: first, how quickly and easily we should be able to get to and navigate the web from our phones (and it is never fast enough) and second, what we expect to be able to do when we get there (for example, use our handsets to &#8220;click to call&#8221; from the web if we choose to).  And just as geo-location enables exciting new forms of mobile news delivery, it also empowers merchants with performance based advertising opportunities that lets them track and measure the effectiveness of their advertising investment.  This speaks to your point about new ad models becoming increasingly important.  Right now, online ad dollars are pouring into the performance model, which works extremely well with mobile as click-to-call and pay-per-call services allow customers to connect directly with merchants, and merchants can easily track and pay for that highly qualified traffic.  These are people who want to get in touch with a business perhaps to buy something, visit the store or learn more about a product, and they may well be right around the corner.</p>
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		<title>By: Frank Thorup</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-5664</link>
		<dc:creator>Frank Thorup</dc:creator>
		<pubDate>Sun, 18 Jul 2010 11:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-5664</guid>
		<description>The 10 dot list of media trends looks exciting and the trends is for me obvious to look at for media companies as long as the businessmodel is obvious. 

But I&#039;m missing TV-widget as a trend, the TV-widget market is moving, and has lots of business possibilities to offer online media companies that want to move into the livingroom and distribute their content on a TV-platform.</description>
		<content:encoded><![CDATA[<p>The 10 dot list of media trends looks exciting and the trends is for me obvious to look at for media companies as long as the businessmodel is obvious. </p>
<p>But I&#8217;m missing TV-widget as a trend, the TV-widget market is moving, and has lots of business possibilities to offer online media companies that want to move into the livingroom and distribute their content on a TV-platform.</p>
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		<title>By: For the record: July 16th &#124; Chipcinnati</title>
		<link>http://www.betatales.com/2010/07/15/8-digital-media-trends-that-are-shaping-2010/comment-page-1/#comment-5660</link>
		<dc:creator>For the record: July 16th &#124; Chipcinnati</dc:creator>
		<pubDate>Sat, 17 Jul 2010 03:07:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.betatales.com/?p=2370#comment-5660</guid>
		<description>[...] Shared 8 digital media trends that are shaping 2010 &#124; BetaTales. [...]</description>
		<content:encoded><![CDATA[<p>[...] Shared 8 digital media trends that are shaping 2010 | BetaTales. [...]</p>
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