There is a wonderful world of new digital platforms to explore for media companies. But don’t forget to take care of the necessary prerequisites. 
I was invited to give a presentation at the annual conference of Society for News Design Scandinavia. This year’s conference was to be held in Oslo on April 22nd to 24th - hosted by my own employer Aftenposten, the soon-to-be largest newspaper in Norway.
Then came the ashes from the volcano at Iceland – and most of the air traffic in Scandinavia was stopped. Two days before the conference was to start my colleagues, who had planned the program for more than a year, was forced to postpone the conference until the autumn.
Bad luck, really … As for myself, I had looked forward to presenting some of my thoughts about necessary prerequisites for media companies planning to repackage content for different platforms.
In any case: Here is the presentation I was planning to give, of course without comments elaborating ont he different element. My main point: Content without metadata has no value. Media companies dreaming of presenting their content on different platforms really need to get their content structure in order. In my experience many newspapers are lagging far behind on this matter.
- Repurposing Content (mintzwordz.com)
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