There has been a lot of discussion about The New York Times‘ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.
The coming paywall of NYTimes.com is not intended to strangle traffic. Rather the challenge is to create a model that charges while growing advertising. Besides: The meter model is not a paywall.
These were some of the arguments of the top digital executives of The New York Times as they discussed the new user payment model at PaidContent’s conference in New York.
Here is the 40 minutes long discussion, in which The New York Times was represented by Arthur Sulzberger, Jr., chairman and publisher, Janet Robinsom, president and CEO, and Martin Nisenholtz, VP for digital operations.
The discussion is interesting, indeed – the New York Times being the prime example of a major news site moving towards a paywall. For background I suggest you also read our blog post “How publishers charge for online content, providing examples from 34 different media companies, including the NYT.
