Here is an excellent overview of how 34 publishers charge for content in different ways, presented by content manager Alistair Bruce from MSN UK.
View more presentations from Alastair Bruce.
With all the discussion about whether publisher can charge for digital content, it is useful to study how it is actually being done out there. What are the strategies different publishers choose? How do they go about it?
This is a very good study made by Alistair Bruce, who is a content manager at the UK office of MSN. He goes by the examples one by one and describes excactly how the different publishers try to charge.
The presentation is very useful for anyone involved in considering whether a media site should try to charge for its content.
In his own conclusions, Bruce points out that most publishers seem to use one of two models:
- Freemium: Some content free, some paid for
- Meter: Limit of how much is free
I recommend that you flip through the presentation.
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Bravo! at last a comprehensive glance at how publishers try to monitize digital content. I found it very interesting. I publish a digital magazine, Avantoure, and am going to launch Avantoure e-portal where the monitizing strategies mentioned in the report will be used. I did not need this report as such to come up with my own strategies, but always nice to ‘benchmark’ yourself against big players…
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