Comments on: The new visions of digital magazines

By: Per Helge Seglsten

Per Helge Seglsten — Wed, 24 Mar 2010 09:05:33 +0000

Yes these might be showing us the padpublished magazines of tomorrow. But I don’t think they are the padpublished magazines of this afternoon which probably is a better image of the timeline we’re talking about. Existing magazines will not be able to implement this kind of layouts with their existing production lines. To be able to make editions like this previous print magazines would have to stop print production imediately. And that will not happend. For a while magazines will publish both print and pad versions, and in the beginning the pad versions will probalby have the same layout as the print versions. But of course, competition between magazines and the internal want for innovation will change the digital layouts and incorporate more and more digital effects.

By: How newspapers offer less Unique Value than before | BetaTales

How newspapers offer less Unique Value than before | BetaTales — Tue, 02 Mar 2010 07:35:08 +0000

[...] So we can just start to charge on iPad, can we not? Sure, but remember this platform also will offer content from thousand of other sources, most of it free. The “situational dominance” of a single media player is lost and as such also part of the benefit newspapers enjoyed in Unique Convenience. To be able to charge on iPad I think you will need to hit on other uniqueness attributes as well, such as offering the readers a truly unique experience. [...]

By: Bill Blais

Bill Blais — Fri, 19 Feb 2010 06:28:10 +0000

I can’t wait to begin designing for this new publication platform!

By: Irwin Greenstein

Irwin Greenstein — Thu, 18 Feb 2010 18:34:18 +0000

For advertisers, the most important thing is the search capability of these new platforms. The current digital publishing programs are dismal when it comes to search results. We’re the first online magazine in our category and we went with Joomla, which is awesome for search. It helps Shotgun Life achieve out click-through rate of about 880% higher than the average in the US as established by DoubleClick.