Comments on: Five ways to build Unique Value for paid digital content http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/?utm_source=rss&utm_medium=rss&utm_campaign=five-ways-to-build-unique-value-for-paid-digital-content Exploring digital media trends Thu, 29 Jul 2010 21:00:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: The Times behind a paywall: Can Rupert Murdoch win? | BetaTales http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-5581 The Times behind a paywall: Can Rupert Murdoch win? | BetaTales Sat, 10 Jul 2010 19:36:15 +0000 http://www.betatales.com/?p=1435#comment-5581 [...] I have argued earlier that media companies in order to charge for digital content needs to be very strong in at least one of fi...: [...] [...] I have argued earlier that media companies in order to charge for digital content needs to be very strong in at least one of fi…: [...]

]]> By: Elene Parker http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-5537 Elene Parker Wed, 07 Jul 2010 18:55:39 +0000 http://www.betatales.com/?p=1435#comment-5537 ...and plain old evolution will kick whatever refuses to change right off the market. Here's what I'm talking about: http://www.pressdisplay.com/pressdisplay/showlink.aspx?bookmarkid=XFZWABBKSJ7&preview=article&linkid=4ee241a4-c823-44f7-9c53-ad2972b7a02a&pdaffid=ZVFwBG5jk4Kvl9OaBJc5%2bg%3d%3d That's the story nowadays, isn't it? …and plain old evolution will kick whatever refuses to change right off the market. Here’s what I’m talking about: http://www.pressdisplay.com/pressdisplay/showlink.aspx?bookmarkid=XFZWABBKSJ7&preview=article&linkid=4ee241a4-c823-44f7-9c53-ad2972b7a02a&pdaffid=ZVFwBG5jk4Kvl9OaBJc5%2bg%3d%3d

That’s the story nowadays, isn’t it?

]]> By: 5 advices to succeed with a media product on iPad | BetaTales http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-5066 5 advices to succeed with a media product on iPad | BetaTales Sat, 22 May 2010 07:17:32 +0000 http://www.betatales.com/?p=1435#comment-5066 [...] Just offering an application for iPad will not ensure that readers will run out of their way to buy your product. Make sure that what you offer really has some unique value. I have previously written about how Unique Vallue can be either in terms of Unique Content, Unique Convenience, Unique Usefullness, Unique Packaging or Unique Experience. [...] [...] Just offering an application for iPad will not ensure that readers will run out of their way to buy your product. Make sure that what you offer really has some unique value. I have previously written about how Unique Vallue can be either in terms of Unique Content, Unique Convenience, Unique Usefullness, Unique Packaging or Unique Experience. [...]

]]> By: John Einar Sandvand http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-4835 John Einar Sandvand Mon, 12 Apr 2010 22:15:08 +0000 http://www.betatales.com/?p=1435#comment-4835 Helge, A good point. And in my thinking this is all what included in what I call Unique Convenience, which I consider still to be the absolutely strongest advantage for most newspapers these days. I elaborated on how this model could be applied to newspapers in this post: http://www.betatales.com/2010/03/02/how-newspapers-offer-less-unique-value-than-before/ Helge,
A good point. And in my thinking this is all what included in what I call Unique Convenience, which I consider still to be the absolutely strongest advantage for most newspapers these days.

I elaborated on how this model could be applied to newspapers in this post: http://www.betatales.com/2010/03/02/how-newspapers-offer-less-unique-value-than-before/

]]> By: Helge Ogrim http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-4833 Helge Ogrim Mon, 12 Apr 2010 21:53:46 +0000 http://www.betatales.com/?p=1435#comment-4833 Rereading your possibly refreshed post, I noticed an interesting, small point: That you can throw the newspaper away (after reading or skimming). Not that this will be repeated in digital media soon, but we still might want to reflect on the versatility of newsprint: Discardable, so you don't have to carry it around. Many purposes: swapping flies, lighting a fireplace, drying out wellingtons. Shareable, split sections and rip pages You can write notes on it and draw mustaches on pictures Wipe your bottom if finer grade uanavailable etc Some, but only few of these can be replicated on iPhone, pad or pc. My only point being: It may be restrictive to gauge the value of a newspaper by its editorial content alone. Any thoughts? Rereading your possibly refreshed post, I noticed an interesting, small point: That you can throw the newspaper away (after reading or skimming). Not that this will be repeated in digital media soon, but we still might want to reflect on the versatility of newsprint:
Discardable, so you don’t have to carry it around.
Many purposes: swapping flies, lighting a fireplace, drying out wellingtons.
Shareable, split sections and rip pages
You can write notes on it and draw mustaches on pictures
Wipe your bottom if finer grade uanavailable
etc

Some, but only few of these can be replicated on iPhone, pad or pc. My only point being: It may be restrictive to gauge the value of a newspaper by its editorial content alone. Any thoughts?

]]> By: Kindle – my perfect vacation companion | BetaTales http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-4793 Kindle – my perfect vacation companion | BetaTales Sun, 04 Apr 2010 22:04:21 +0000 http://www.betatales.com/?p=1435#comment-4793 [...] is the 30 minutes I have for International Herald Tribune – and Kindle is able to provide Unique Convenience by offering me that content in that particular [...] [...] is the 30 minutes I have for International Herald Tribune – and Kindle is able to provide Unique Convenience by offering me that content in that particular [...]

]]> By: How newspapers offer less Unique Value than before | BetaTales http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-4670 How newspapers offer less Unique Value than before | BetaTales Tue, 02 Mar 2010 07:34:50 +0000 http://www.betatales.com/?p=1435#comment-4670 [...] Unique Value for a media product? I have my own model, which I have described in this blog post: Five ways to build Unique Value for paid digital content. In short I argue that content providers must fulfill strongly at least one of five uniqueness [...] [...] Unique Value for a media product? I have my own model, which I have described in this blog post: Five ways to build Unique Value for paid digital content. In short I argue that content providers must fulfill strongly at least one of five uniqueness [...]

]]> By: How publishers charge for digital content | BetaTales http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-4648 How publishers charge for digital content | BetaTales Sat, 20 Feb 2010 04:33:29 +0000 http://www.betatales.com/?p=1435#comment-4648 [...] Read also: Five ways to build Unique Value for paid digital content [...] [...] Read also: Five ways to build Unique Value for paid digital content [...]

]]> By: John Einar Sandvand http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-4580 John Einar Sandvand Tue, 16 Feb 2010 09:00:44 +0000 http://www.betatales.com/?p=1435#comment-4580 For those of you who read Norwegian, Anders Brenna's article about this topic, which he refers to above, can be read in the media magazine Kampanje here: http://www.kampanje.com/medier/article545031.ece For those of you who read Norwegian, Anders Brenna’s article about this topic, which he refers to above, can be read in the media magazine Kampanje here:
http://www.kampanje.com/medier/article545031.ece

]]> By: Apple iPad – great for journalism, but still tough to make money | BetaTales http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/comment-page-1/#comment-4560 Apple iPad – great for journalism, but still tough to make money | BetaTales Fri, 12 Feb 2010 08:27:48 +0000 http://www.betatales.com/?p=1435#comment-4560 [...] and creative app for iPad is so hard. We are forced to reflect: What are the true elements creating Unique Value?  How can we give users an experience which goes far beyond what you will get at our free web [...] [...] and creative app for iPad is so hard. We are forced to reflect: What are the true elements creating Unique Value?  How can we give users an experience which goes far beyond what you will get at our free web [...]

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