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Crisis advice for newspaper executives

Steve Outing is one of the journalist veterans in new media. Now he offers 11 points to ponder for newspaper excutives in a crisis. It is indeed recommended reading for anyone working in the media.

His crisis advice is published in Outing’s column in Editor & Publisher as well as on his own blog.

Read the whole article yourself. Here I will just give you the 11 points of advice:

  1. Issue an edict: Digital is first!
  2. Consolidate print and online editing functions
  3. Print edition: Don’t bother chasing young people
  4. Print edition: Focus on the core demographic
  5. Guide older print loyalists to a life online
  6. Reduce the number of print editions
  7. Online: Broaden definition of news to include micro-personal
  8. Hire a social VP
  9. Experiment, fail, experiment more
  10. Leverage your remaining staffers, and augment them
  11. Consider retirement

These are bold proposals and would stir a lot of noise if implemented in most newspaper companies. Yet there is no doubt that Outing is right in many of his observations. Nothing less than a radical overhaul is necessary in many newspaper companies.

Even the American Press Institute admits that the newspaper industry, at least in the USA, is in a full-blown crisis.

As Steve Outing concludes: The clock is ticking!

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About the author: Experienced media manager and journalist. Enthusiastic about digital media – and eager amateur photographer. Currently Chief Communications Officer at Schibsted Tech Polska in Krakow, Poland.

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