YouTube as big as Yahoo in search

by John Einar Sandvand on November 29, 2008 · 1 comment

There are some interesting data in the latest report from Comscore: YouTube is just about to pass Yahoo as the secondly most used search engine in the USA.

In October 2,7 billion searches were made through Yahoo compared to 2,6 billion searches on YouTube, according to the numbers from Comscore. This type of data has made some observers ask whether YouTube will be the next Google.

Google received 8,2 billion searches in the same period. It is still an overwhelming dominance. And being the owner of YouTube, Google for sure is not worried about the success of the video site.

Overall both Google and Yahoo are increasing their market share, while other companies are losing.

Interestingly Yahoo keeps a leading position in Japan with a 51 percent market share, according to another report from Comscore.

Comscore points out that 340 million searchers conducted nearly 29 billion searches in the Asia- Pacific region in September, ranking the region higher than both America and Europe.

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