Numerous agencies are throwing themselves on the content marketing wave. But why don´t they use content in their own marketing?
Media companies are cutting staff. Brands are ramping up content marketing. In sum there is more production of quality content than ever.
The changes are a revolution: Almost one in three visits to Norwegian media products are now from mobile platforms.
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Apple is tempting authors with an easy-to-publish book platform. But as an author I would be stupid to take their offer.
Few other analysts give as comprehensive and solid analysis of current Internet trends as Mary Meeker of Kleiner Perkins Caufield Byers. Here is her latest presentation of mobile and other digital trends.
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Norway’s largest newspaper Aftenposten published nude pictures of the national hero Fridtjof Nansen. That was too much for Facebook – and references to the photos were removed from Aftenposten’s Facebook page.
In 2011 it is no longer possible to be a top professional journalist without mastering social media. Here are five reasons why news organizations need to care about the new trends.
Media companies hope to build solid revenue streams by betting on user payment on mobile platforms. But a look at Apple’s top grossing lists for iPhone and iPad sends a warning signal.
One in five Norwegians now consume media content on mobile platforms on a daily basis. Changes happen so fast that media companies struggle to keep up.