Newspapers used to provide strong Unique Value to their readers. No longer is that necessarily the case. Here is why.
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Newspapers used to provide strong Unique Value to their readers. No longer is that necessarily the case. Here is why.
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There has been a lot of discussion about The New York Times‘ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.
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Here is an excellent overview of how 34 publishers charge for content in different ways, presented by content manager Alistair Bruce from MSN UK.
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Wired just joined Sports Illustrated and Bonnier in presenting their vision of how a magazine might look in a digital version. Check the three demos: Is this the future of digital publishing?
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For journalists Apple’s iPad is great news. Just imagine how you can tell your stories in new, creative, multimedial and colorful ways.
For the business people in media companies, however, life gets even tougher. How to make money on this new device?
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How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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Numerous technology writers have called Apple’s iPad launch a Kindle killer. That may not automatically be so.
Here are some reasons why.
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Just for the fun of it: Here is a word cloud of this blog’s content – created through the service of Wordle.net.
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