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How to write a good blog post: Five tips for the beginner

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You are among the best in your field – and want to share your knowledge. But how to write it? Here are some tips for how to write a great blog post!

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Content marketing experts don´t follow their own advice

Content marketers don´t follow their own advice

Numerous agencies are throwing themselves on the content marketing wave.  But why don´t they use content in their own marketing?

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The gradual convergence of journalism and content marketing

Journalism and content marketing is slowly converging. Photo: John Einar Sandvand

Media companies are cutting staff. Brands are ramping up content marketing. In sum there is more production of quality content than ever.

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