How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.
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Numerous technology writers have called Apple’s iPad launch a Kindle killer. That may not automatically be so.
Here are some reasons why.
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Just for the fun of it: Here is a word cloud of this blog’s content – created through the service of Wordle.net.
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Global web users spent on average five and a half hours on social network sites in December. That is an increase in time spent of 82 per cent in one year, according to the latest number from Nielsen.
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With all the speculation about the coming Apple Tablet: What Apple really is looking for is a new revenue stream from the publishing industry. That is the claim of Ben Kunz in this interesting video.
Apple Tablet Saves the World from Ben Kunz on Vimeo.
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What really makes people willing to pay for digital content? My answer: The product must provide Unique Value by clearly fullfilling at least one of five uniqueness attributes. Here they are.
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