How newspapers offer less Unique Value than before

by John Einar Sandvand on March 2, 2010 · 26 comments

Newspapers used to provide strong Unique Value to their readers. No longer is that necessarily the case. Here is why.

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How The New York Times explains its new paywall

by John Einar Sandvand on February 23, 2010 · 1 comment

There has been a lot of discussion about The New York Times‘ planned paywall – and whether it will work. Here is how the NYT’s top executives explain the move and why they think it is smart.

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How publishers charge for digital content

by John Einar Sandvand on February 20, 2010 · 14 comments

Here is an excellent overview of how 34 publishers charge for content in different ways, presented by content manager Alistair Bruce from MSN UK.
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The new visions of digital magazines

by John Einar Sandvand on February 18, 2010 · 22 comments

Wired just joined Sports Illustrated and Bonnier in presenting their vision of how a magazine might look in a digital version. Check the three demos: Is this the future of digital publishing?

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For journalists Apple’s iPad is great news. Just imagine how you can tell your stories in new, creative, multimedial and colorful ways.

For the business people in media companies, however, life gets even tougher. How to make money on this new device?

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The secret of creating scarcity when content is abundant

by John Einar Sandvand on February 5, 2010 · 13 comments

How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.

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Why iPad is not automatically a Kindle killer

by John Einar Sandvand on January 28, 2010 · 12 comments

Numerous technology writers have called Apple’s iPad launch a Kindle killer. That may not automatically be so.

Here are some reasons why.

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This blog in a nutshell

by John Einar Sandvand on January 28, 2010 · 1 comment

Just for the fun of it: Here is a word cloud of this blog’s content – created through the service of Wordle.net.


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Time spent on social networks almost doubled in a year

January 25, 2010

Global web users spent on average five and a half hours on social network sites in December. That is an increase in time spent of 82 per cent in one year, according to the latest number from Nielsen.

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How Apple Tablet (maybe) will save both publishing and mobile advertising

January 23, 2010

With all the speculation about the coming Apple Tablet: What Apple really is looking for is a new revenue stream from the publishing industry. That is the claim of Ben Kunz in this interesting video.

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