The secret of creating scarcity when content is abundant

by John Einar Sandvand on February 5, 2010 · 12 comments

How to make users pay for online content? Create scarcity, proclaimed experts at an INMA conference in Copenhagen. That is of course easier said than done.

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Why iPad is not automatically a Kindle killer

by John Einar Sandvand on January 28, 2010 · 10 comments

Numerous technology writers have called Apple’s iPad launch a Kindle killer. That may not automatically be so.

Here are some reasons why.

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This blog in a nutshell

by John Einar Sandvand on January 28, 2010 · 1 comment

Just for the fun of it: Here is a word cloud of this blog’s content – created through the service of Wordle.net.


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Time spent on social networks almost doubled in a year

by John Einar Sandvand on January 25, 2010 · 7 comments

Global web users spent on average five and a half hours on social network sites in December. That is an increase in time spent of 82 per cent in one year, according to the latest number from Nielsen.

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With all the speculation about the coming Apple Tablet:  What Apple really is looking for is a new revenue stream from the publishing industry. That is the claim of Ben Kunz in this interesting video.

Apple Tablet Saves the World from Ben Kunz on Vimeo.

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Five ways to build Unique Value for paid digital content

by John Einar Sandvand on January 17, 2010 · 36 comments

What really makes people willing to pay for digital content? My answer: The product must provide Unique Value by clearly fullfilling at least one of five uniqueness attributes. Here they are.

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The next generation of media is already here

by John Einar Sandvand on January 15, 2010 · 18 comments

I came across this nice and interesting slideshow by Dan Calladine pointing out some of the ongoing trends in media consumption. It is worth flipping through.

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8 digital media trends to watch in 2010

by John Einar Sandvand on January 14, 2010 · 21 comments

User payment, e-reading and more clever advertising solutions. Those are some of the online media trends that will put their mark on 2010.

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The top 5 most popular posts of the year

December 20, 2009

As 2009 is coming to an end, it might be time to sum up a little bit. Here are the 5 posts which have been read my most people on BetaTales this year.

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Facts you should know about social media in Asia

December 15, 2009

The social media situation in Asia is very different from Europe and USA. Here are some very interesting facts and figures giving a good overview of who are the big players.

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