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Content marketing experts don´t follow their own advice

Content marketers don´t follow their own advice

Numerous agencies are throwing themselves on the content marketing wave.  But why don´t they use content in their own marketing?

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The gradual convergence of journalism and content marketing

Journalism and content marketing is slowly converging. Photo: John Einar Sandvand

Media companies are cutting staff. Brands are ramping up content marketing. In sum there is more production of quality content than ever.

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The new revolution media companies have to face

Mobile news consumption is picking up very fast

The changes are a revolution: Almost one in three visits to Norwegian media products are now from mobile platforms.
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Why I don’t dare to publish with Apple’s iBooks Author App

Apple is tempting authors with an easy-to-publish book platform. But as an author I would be stupid to take their offer.

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Redefining which content has value

Looking for ways to make users pay for digital content, many editors consistently make a wrong assumption: That stories from the printed newspaper have higher value than the web stories.

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Top Internet trends in 2011

Few other analysts give as comprehensive and solid analysis of current Internet trends as Mary Meeker of Kleiner Perkins Caufield Byers. Here is her latest presentation of mobile and other digital trends.

KPCB Internet Trends (2011)[iframe_loader class="scribd_iframe_embed" src="http://www.scribd.com/embeds/69309864/content?start_page=1&view_mode=slideshow&access_key=key-1wrx3q4bqmhb2rr8mjge" data-auto-height="true" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_87582" width="100%" height="600" frameborder="0"]

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Nude pictures of national hero were censored by Facebook

Norway’s largest newspaper Aftenposten published nude pictures of the national hero Fridtjof Nansen. That was too much for Facebook – and references to the photos were removed from Aftenposten’s Facebook page.

Facsimile of Aftenposten October 15th, 2011

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In 2011 it is no longer possible to be a top professional journalist without  mastering social media. Here are five reasons why news organizations need to care about the new trends.

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Apple’s top grossing lists – and what they tell publishers

Media companies hope to build solid revenue streams by betting on user payment on mobile platforms. But a look at Apple’s top grossing lists for iPhone and iPad sends a warning signal.

Few media apps find their way to the top grossing list in App Store

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Norway: One in five use media content on mobiles every day

One in five Norwegians now consume media content on mobile platforms on a daily basis. Changes happen so fast that media companies struggle to keep up.

One in five Norwegians use media content on mobile platforms each day

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